There’s no question that the internet has changed not only the way we communicate with friends but the way we communicate with our customers. More companies are using a mix of digital media, web commercials and “How-to” videos to engage. Traditional media, including print ads, radio and brochures, have become a smaller part of marketing plans. One of the easiest ways to immediately bring traffic to your business is with a commercial. Once you have a creative idea of how you want the video, you will need to budget for the project.
Video production does not have to be complicated or expensive. However, you can liken it to the renovation of house. It all depends on your taste. Commercials made for television can cost millions depending on the vision. Price will be a combination of video equipment, video production staff, and location. The list can really go on. So there is no fixed price for video production.
With any production, you want to make sure that you have an adequate budget and also a great production company. There is no reason that the video cannot be made on a smaller budget. However, it is
Important to make sure that the production company for hire, is professional and experienced. If you are just starting your company and your budget is too small, you can shot the video yourself. This can be really great for a viral effect or can go terribly wrong. Remember the video will be a representation of your company.
The quality of your video does not have to be boring or even conservative. It should be compelling enough that people want to watch and share it through their social network. These types of videos will send a flood traffic to your website or storefront. This is how you will measure the success and excitement of your brand through video.
So you are probably wondering how much your video budget should be. Take into consideration 3 major costs: time, tools, and talent. Time- how long it will take to shoot and edit. With regards to tools, this includes video cameras and other equipment. Your talent cost will include directors, actors, and other production staff. A great video production company should be able to provide the tools and breakdown of time. There are many companies also that can refer you to talent. Here are some rough estimates for budgeting for the three T’s. A training or corporate video, ranges from $1500-$3500 for 30 seconds.
Now of course you can get a video done for $500 but you know the saying. You get what you pay for. Keep your cost down and your quality up. This will ensure that you have a successful video production.