Having each branch of your marketing disconnected from the other not only doesn’t make sense, but it is also ineffective and can create an unclear brand that provokes confusion in present and existing customers. Integrated marketing communications means that the brand reflected at your storefront matches up with the one you display over the internet—whether that’s through Twitter, Facebook, or any other branding opportunities online.
So how does one make sure that their promotional efforts not only run parallel to each other, but are also complementary to one another? It is a multi-tiered process, which is why entrepreneurs who are otherwise focused on the business side of things choose the simple solution of hiring a pro. This is an appealing alternative to getting into the complicated maintenance required of always keeping your brand up to date. Marketing efforts that function separately from one another could scare off prospective clients.
Ultimately, failing to hire a professional to combine your company’s online persona with its offline one only serves to shortchange the brand that you’ve worked hard to build.
Every business owner is looking for the latest way to get that competitive edge in their marketing efforts. When you don’t have sufficient time or energy to devote towards getting your marketing unified, your brand shouldn’t suffer as a result: hiring an expert is not only what your opponents are likely doing, but it’s also the most efficient way to integrate your marketing efforts. Here’s how a pro utilizes marketing integration to make the most of your brand and customer base.